Keyword research is a critical step of SEO. Knowing what users are typing in search engines will help you create relevant content to satisfy their intent.
If you do this, obviously your pages will start ranking for those search terms and in turn it increases your SEO traffic.
In this guide, we’ll discuss what keyword research is, the best practices of keyword research to follow , and how to do keyword research successfully.
Key Elements of Keyword Research
Google will rank content based on relevance. Search engine users must get what they are looking for; otherwise, Google won’t bother ranking you. Google will rank your website only if the keyword meets the user’s needs. Your content must answer/satisfy the visitor’s query. Otherwise Google will never hit your website at the top.
Google will rank websites with authority. You should become an authoritative source for the keywords you target. Start with useful content, strong social signals, and backlinks. In the beginner stage, it would be tough to compete with big brands, but you can compete if your content and SEO strategy is excellent.
If your site ranks on the first page of a keyword with no search volume, then is it useful? You have to measure the monthly search volume of keywords and start focusing on it.
How To Conduct Keywords Research
Make a List of Important Topics Based On Your Business
Choose the topics based on your business and try to rank it. For instance, if you’re selling marketing software then you may want to rank for: SEO, lead generation, marketing automation, blogging. Check the volume before using the keywords, monthly search volume is a significant figure.
Fill those Topics With Keywords
Once you’ve picked up the topics that suit your business, it’s time to find those crucial keywords. First, find some keyword phrases related to these topics.
Research Search Related Terms
If you’re struggling to find keywords, just find search-related terms on Google. When you place any term on the search bar, you’ll notice some search-related terms at the bottom. With such terms you can create ideas for other keywords you can consider.
Use Keyword Research Tools
If you’re still struggling with keyword ideas you can use SEO tools to find extra keywords. Popular tools for keyword research are SEMrush, SECockpit, Moz, Keywords Everywhere, Ubersuggest, and Google Keyword Planner.
Use Google Keyword Planner
Google Keyword Planner provides you search volume traffic. You have to choose the keywords from low to medium competition.
Such low or medium volume keywords will be easier to rank. However, you can rank high for popular keywords if your content is good, SEO-optimized, and you’re already an authority figure on Google.
Use the Google Keyword Planner to find keywords with too little or too much search volume. Check Google Trends to see whether low-volume search terms are worth including in the post/page content.
Keyword research is an important process of SEO. Through keyword research, you can find the right target keyword for your business and use them in content marketing campaigns. Make use of the right tools like Google Keyword Planner and Ubersuggest, for long-term projects use the reliable tools like SEMRUSH or Ahrefs.